![]() That’s because non-performing content takes up crawl budget-how search engines decide how many pages, and which pages, of a site to crawl-which is limited. It’s not doing you any favors, and it may even be hurting your chances of getting search traffic. Non-performing content is content that fails to help a site achieve its marketing objectives-usually driving organic traffic or conversions or winning referrals from other sites. Tactic 1: Identify and Fix Non-Performing Content Improve Site Architecture to Get Sitelinks.Identify and Fix Non-Performing Content.Here are six tactics to help increase search traffic and reach your marketing goals long-term. So it’s no surprise that figuring out how to increase organic traffic is the Holy Grail of search marketing. Fail to rank on page one, however, and the missed opportunity to drive bottom-line revenues will be tangible. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase rank in the top 3 positions or the featured snippet for that keyword and you’ll likely see an exponential traffic jump. That is why search marketing teams continually aim to generate more search traffic. Organic search drives 51% of all web traffic and 40% of revenue. ![]()
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